Selected work across strategy, communications, data analysis, and research — from in-house enrollment teams to agency work to independent study.
Articles and thought leadership live on the Writing page. This is the work itself.
Rebuilding client reporting from 'here's what happened' into 'here's what it means' — insight-first, templated, and automated.
Turning disconnected systems and numbers nobody trusted into reconciled, automated, benchmarkable data.
One line of inquiry — from a course project to a conference stage — that became a published way to measure owned social.
One line of inquiry — from a course proof-of-concept to a commercial framework — that became the method behind Prospect Communication Intelligence.
A qualitative study of how media and advertising manufacture a national sporting icon — my master's thesis.
A research design studying how undiagnosed ADHD and ASD shape access to, and success in, higher education.
A critical examination of predictive modeling and algorithmic decision-making in college admissions.
Near-sole author — a special-topics report on how the NIL era reshaped the online conversation around college athletics.
Led the methodology and analysis — using social listening to surface what alumni sentiment reveals for institutions.
Built the methodology behind it — a higher-ed social-listening guide for marketers and campus leaders.
Core contributor — the benchmark study of higher-ed online conversation: volume, sentiment, and owned-vs-earned patterns.
Turning a full search-term history into intent, waste, and opportunity at a glance.
Program-level competitive landscape — market share, five-year trends, and geographic reach, from federal data.
Cost of attendance and net price by income segment — what a school actually costs, and to whom.
An institution's whole program portfolio — what's offered, growing, and shrinking — at CIP-family level.
A one-screen institutional brief — enrollment, selectivity, cost, and demographics — from federal data.
A program's full application funnel — applied to enrolled — with admit/yield rates and geographic reach.
Friendly software onboarding — walking clients through a campaign-performance dashboard.
Volunteer onboarding that makes a role feel like it matters — not just a list of instructions.
Exacting compliance writing, for the register where ambiguity isn't an option.
Clear event logistics — turning tournament operations into guidance administrators and teams can act on.
Social Media
1 projectSocial Media Strategy & Execution
Worcester State UniversityA refreshed social strategy for the institution's primary accounts across Instagram, Facebook, and Twitter.