A social-listening study of how the arrival of name, image, and likeness rights changed what gets said about college athletics online — who is talking, about what, and how the narrative shifted once athletes could profit from their own brand.
A published Campus Sonar special-topics report. My role was near-sole: I planned it, collected the data, ran the analysis, and wrote it — a strategist gave light input on the final draft.
A social-listening study of how the arrival of name, image, and likeness rights changed what gets said about college athletics online — who is talking, about what, and how the narrative shifted once athletes could profit from their own brand.