Built in Tableau — a full search-term history, classified and rolled up so intent distribution, traffic quality, and the highest- and lowest-performing terms read at a glance instead of buried in a spreadsheet.
The dashboard behind Search Behavior Intelligence — classifying a campaign's search terms to surface demand patterns, where budget leaks to low-intent traffic, and missed opportunity. Sample data shown; the live version is interactive.
Built in Tableau — a full search-term history, classified and rolled up so intent distribution, traffic quality, and the highest- and lowest-performing terms read at a glance instead of buried in a spreadsheet.