A guide to social listening for higher-ed marketers and campus leaders — the methodology and the patterns that help institutions understand how they are talked about, and act on it.
A published Campus Sonar guide. I built the methodology behind it and contributed to the analysis; the marketing team wrote the final piece.
A guide to social listening for higher-ed marketers and campus leaders — the methodology and the patterns that help institutions understand how they are talked about, and act on it.