The benchmark study of higher-ed online conversation — how volume, sentiment, and owned-versus-earned patterns vary across institution types — giving schools a reference point for where they actually stand.
A published Campus Sonar benchmark study (May 2021). I contributed to data collection, analysis, and writing — and this work is what guided my updates to methodology and process going forward.
The benchmark study of higher-ed online conversation — how volume, sentiment, and owned-versus-earned patterns vary across institution types — giving schools a reference point for where they actually stand.